Photos, Videos & Multimedia

Capture media and consumer attention and increase your online visibility. Text + photo, audio, video or other multimedia = Smart News Release, the innovative way to distribute your news.

The Smart News Release is the most effective way to deliver your product photos, executive headshots, podcasts, XBRL files, charts and graphs, video clips and more to the media, bloggers and consumers worldwide.

Smart News Release Features

Magnify the impact of your Smart News Release by turning it into a Smart Marketing Page, showcasing your company's products, services, promotions and other news on a graphically rich and interactive web page where customers and prospects can interact with your brand.

For maximum exposure, Business Wire will:

  • Deliver your photos directly to reporters and photo editors at major news media.
  • Place your release and multimedia on major news portals and websites most popular with consumers, including Yahoo! Finance, Dow Jones MarketWatch, CNN Money*, CNET News* and dozens of geographic- and industry-specific Custom News Sites, hosted by Business Wire.
  • Channel the distribution of your release to industry and consumer audiences via RSS feeds at, syndication services and Business Wire PressPass, a proprietary database of thousands of journalists, registered to receive breaking news from Business Wire.
  • Distribute your release to your chosen geographic news wire circuit with coverage of newspapers, television, radio, news agencies and analysts.

* Public company news only.

If you would like to liven up your next press release with a photo, video or other multimedia component, please call Business Wire on +44 (0)20 7626 1982 or email us at

Photo Delivery

Smart News Release lead photos are sent to one photo agency (of your choice*) reaching major newspaper photo desks.

  • Europe: Associated Press
  • UK/Ireland: Press Association
  • US and Global: Associated Press
  • Asia-Pacific: Associated Press
  • South Korea: Korea Newswire

* Wire service must correspond to your press release's geographic circuit order. Additional fee for more than one photo agency per order.