Global-Mobile-Social-Measurable (GMSM)

Engage readers across all devices and channels. Your audiences are receiving information increasingly through connected mobile devices, and seeking news through search and social media platforms. That is why, we include Global-Mobile-Social-Measurable (GMSM) features with every English-language press release, providing you with greater visibility and engagement of your news.

Global Reach

With a track record of quality built over 50 years, we have gained a leadership position in news and multimedia content distribution. Business Wire delivers your release precisely where it needs to go and when it needs to get there. Our content is simultaneously accessible by journalists, analysts, media outlets, bloggers, on and offline influencers and other key audiences. Our distribution network includes more than 60 leading news agencies of each country and region, including: Agence France-Presse, Associated Press, Bloomberg, Dow Jones, Press Association and Thomson Reuters. Your news is transmitted, in full-text, directly onto thousands of editorial screens in your chosen geographic region. Avoiding a 'one-size-fits-all' approach, Business Wire will work with you and build a distribution plan best suited for your communications needs.

Mobile Accessibility

Business Wire's mobile distribution makes sure your news is included in leading business and industry news apps worldwide, in multiple languages, across multiple mobile platforms, including AP Mobile, the #1 iPhone app for news with more than 12 million downloads. Business Wire's site and your press release content are presented in responsive design for effective engagement on desktop, tablet and mobile devices. Our Mobile Alerts service lets your audiences receive text alerts of your news. A sample of mobile platforms that carry Business Wire news, including AP Mobile, the #1 iPhone app for news with 12+ million downloads:

Social Accessibility

Your press release appears on, EON: Enhanced Online News,, and other websites that news consumers use the most. Promoted Stories Platform and its Promoted Stories online ad network place your press release into ad blocks found next to highly relevant news articles from leading news sites. Since the story placement is based on relevance to your own news, this in turn ensures higher quality views. Each press release is also shared on Business Wire's owned website properties and relevant Twitter accounts.

Measurable Results

Business Wire's GMSM bundle provides a wide range of measurement reports, perfect for understanding the reach of the current press release, as well as steps to take to increase adoption of future releases.

NUVI and NewsTrak reports provide in-depth measurement and tracking information which will help you determine message effectiveness and return on investment (ROI) based on the goals you set for each release giving you insight into your audiences and the success of your press release strategy. The NewsTrak report provides press release and multimedia views and engagement (from BW-hosted platforms), links to online services hosting the news and tools to compare results with past releases. The report is available approximately one hour after release transmission and is continuously updated for two years.

The NUVI Social Media Monitoring report provides a snapshot of online mentions as well as influencer identification (perfect for building outreach programs) and geographic resonance. NUVI reports include a word burst featuring the terms most frequently associated with your release. These terms should be included in future press releases to further align company messaging with customer perception.