You invest heavily in trade show and conference participation. Business Wire has exclusives with key event organisers to present exhibitor press releases on their web sites and their media centres.
Business Wire's team of tradeshow experts works with event organisers to ensure your news is seen by the widest audiences. As the official wire service for hundreds of industry shows worldwide, including major events such as CES, Macworld, LinuxWorld, NAB, CTIA Wireless and more, Business Wire reaches the events' onsite and online media centres, used by registered journalists and anyone from event attendees to Internet audiences via custom event pages. Our online event news centres
provide one-stop access to exhibitor press releases, photos and multimedia. Your news is delivered directly to major media, trades, individual reporters and industry analysts, and posted to our full list of consumer portals, news sites, databases and financial information systems.
As an added bonus, each release receives valuable NewsTrak monitoring and tracking reports, giving you a snapshot of your news as it appears on key portals and news sites. In addition, our Access report provides a summary of viewer interaction with your release from BusinessWire.com and BusinessWire.com-hosted news pages. It includes search terms used to find your news on Google, Yahoo! and other search engines; links and click-throughs from referring blogs and websites; social media submissions and much, much more!*
In addition, any technology releases will also receive a DayTrak report from our long-time strategic partner Virtual Press Office, the pioneer and leader in online press office management. This means that your press release can potentially reach an additional 250,000 journalists in 85 countries.
For more information on how Business Wire can help maximise your news before, during and after industry events, please call us on +44 (0)20 7626 1982 or email us at uk@businesswire.com.
* Access reports are updated continuously for two years from the date your news is distributed.
Exhibitors: Make sure the media at any trade show or event get all the information they need about your company with an Online Press Kit.
Formulate an effective tradeshow PR strategy and set up the right meetings with EventTrak.