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Targeting Online Media

Wednesday 2 July 2008

London

Event Details

Description

Explore the nature of online media deadlines and requirements, illustrate differences in online content versus traditional media forms, and discuss how online media is changing the way news is reported.

Speakers

  • Maxwell Cooter: Maxwell Cooter has been editor-in-chief of Techworld from the start. Before his time on Techworld we worked on several online ventures and was previously editor-in-chief of the UK's first networking weekly, Network Week. He has also freelanced for most of the leading IT magazines.
  • Guy Clapperton: Guy Clapperton has been a journalist for some 20 years, the last 15 of which have been freelance. Starting in the trade press he now works for the Times, Guardian, Independent, Telegraph, Sunday Times, Esquire, ComputerActive and a number of other publications. He is an experienced media trainer both of public relations executives and their clients, and broadcasts occasionally both on BBC Radio London and the BBC World Service. He runs his own podcast, www.hrpodcast.co.uk, and has podcast experience with the Guardian; he blogs for Smallbizpod and Daniweb in New York. He has recently become news editor, still in a freelance capacity, for Future Energy magazine in Dubai, whose first issue was due out this week.
  • Michael Kavanagh: He is Assistant News Editor on the UK companies' desk of the Financial Times. The desk is responsible for commissioning and editing a wide range of news and analysis covering the UK corporate sector — including mergers and acquisitions, results, restructurings and the impact of regulation on UK business. Michael has previously worked on FT.com's news desk, as Deputy News Editor, overseeing a wide range of general international, national and business news published online. Before the FT, he worked on staff and freelanced for a wide range of UK business titles.

Feedback

  • "...interesting to see how our news translates into news stories."
  • "Very useful information and good that they (speakers) were all from different disciplines."
  • "Nice to have honest answers. Useful to have a freelance, national paper and trade publication."