Social Media & Search Engine Optimisation

Tools you need to optimise your press release for maximum online reach. Our EON: Enhanced Online News services and free XHTML features are key parts of your search engine marketing strategy.

Visit EON: Enhanced Online News now!

Business Wire's social media and Search Engine Optimisation (SEO) tools transform your traditional press release into a web 2.0 press release, to help you achieve maximum online exposure. These are releases which are optimised with keyword-rich content, back links and social networking tags, all helping to increase traffic back to your web site. Secondly, they help to provide improved rankings overall in news search engines such as Google or Yahoo!, and last but not least, they increase your chances of additional online media coverage.

You can take full advantage of the many styling features that we provide:

• Add tables, bullets, bold, italics, underlines and other style changes that can increase visibility on XHTML-compatible sites.
• Hyperlink keywords and other phrases to the relevant sections of your web site.
• Attach pictures, videos and other multimedia with your release. Please see Photos & Multimedia for more information on our Smart News Release.
• Business Wire will add as standard with every release: a free logo, links to your company profile and a snapshot of your company's key information, RSS and social media tags - making it easy to share your release.

EON: Enhanced Online News

Widen your online reach, maximise Internet visibility and achieve a longer lifespan of your client's news with our EON: Enhanced Online News service. Add it to any Business Wire circuit to supplement your traditional wire distribution or send it on its own as part of an optimized web-only marketing campaign. Visit the EON homepage for more information or contact us on: on +44 (0)20 7626 1982.

Text Optimisation

• Insert keywords — our SEO-tool will analyse your list of keywords and rank them by the average daily number of searches on top search engines for each keyword. You'll also see suggestions for related and similar keywords with their ranks.
• Customise the headline length, add dynamic "Quotable" callouts generated from quoted material contained in your release. Constantly refreshed, Quotables alert search engines that new content is available. This is most important for press releases posted indefinitely on the "Enhanced Online News" web site.

Optimised Distribution

If you distribute your release via Business Wire and "Enhanced Online News", you will benefit from a distribution double whammy. The news wire portion provides the initial Big Bang push as your news will be distributed simultaneously to all directions at once (print media, news sites, web portals and individuals). "Enhanced Online News" offers the longevity ('the Long Tail') of your release by posting it on a search engine-friendly web site with no expiration.

How Is My Release Doing?

As an added bonus, each release transmitted via Business Wire and Enhanced Online News receives valuable NewsTrak monitoring and tracking reports, giving you a snapshot of your news as it appears on key portals and news sites. In addition, our Access report provides a summary of viewer interaction with your release from BusinessWire.com and BusinessWire.com-hosted news pages. It includes search terms used to find your news on Google, Yahoo! and other search engines; links and click-throughs from referring blogs and websites; social media submissions and much, much more!* The EON: Enhanced Online News measurement report provides analysis of how your release performs based on your keyword terms in various search engines over time.

Please contact Business Wire about how we can transform your next press release into a social media press release 2.0  on +44 (0)20 7626 1982 or email us at uk@businesswire.com.

* Access reports are updated continuously for two years from the date your news is distributed.