Press Release Optimisation

Improve the SEO of your press release and increase online visibility. The tools you need to make your news more search-friendly than ever before.

Increase the online traction of your news and multimedia with Business Wire's search engine optimisation (SEO) tools. It boosts the long-tail online visibility of your press release so that it can be found, seen and shared by readers weeks and months, not just hours and days, after distribution.

Business Wire's XHTML technology and patented NX delivery platform allows you to retain your bold, italic, bulleted and hyperlinked text and other formatting throughout distribution, which enhances the visibility of the release to search engines. Tools such as our free Press Release Builder help walk you through the process of choosing the most relevant keywords for your release and strategically placing them in your text to best optimise your news for search.

Or you can try our EON: Enhanced Online News at BusinessWire.com service for do-it-yourself tools and online press release distribution on a powerfully optimised platform.

Global-Mobile-Social-Measurable Press Releases

Global-Mobile-Social-Measurable

Press releases send in English by Business Wire will now automatically include unique and important Global-Mobile-Social-Measurable components. Find out more about GloMoSoMe.

Free Social Media Bookmarks

Business Wire press releases include social media sharing links for online readers to submit your news to Facebook, Twitter, LinkedIn and other popular sharing sites.

  • Digg Digg
  • Delicious Delicious
  • Newsvine Newsvine
  • Reddit Reddit
  • Twitter Twitter
  • Google Google
  • LinkedIn LinkedIn
  • Yahoo Yahoo
  • Facebook Facebook
  • MySpace MySpace

Free XHTML Formatting

Business Wire press releases are XHTML formatted so they retain all its original formatting and hyperlinks at websites such as Google News, Yahoo Finance and others.

XHTML Features (PDF)

Press Release Builder

Our free Press Release Builder at BusinessWire.com walks you through the process of choosing the most relevant keywords for your release and strategically placing them in your text to best optimize your news for search.