Photos, Videos & Multimedia

Capture media and consumer attention and increase your online visibility. Text + photo, audio, video or other multimedia = Smart News Release, the innovative way to distribute your news.

The Smart News Release is the most effective way to deliver your product photos, executive headshots, podcasts, XBRL files, charts and graphs, video clips and more to the media, bloggers and consumers worldwide.

sample Smart News Release

For maximum exposure, Business Wire will:

  • Deliver your photos directly to reporters and photo editors at major news media.
  • Place your release and multimedia on major news portals and websites most popular with consumers, including Yahoo! Finance, Dow Jones MarketWatch, CNN Money*, CNET News* and dozens of geographic- and industry-specific Custom News Sites, hosted by Business Wire.
  • Optimise your release for search engines and social media, so is easily shared with others via social bookmarking sites such as Digg and Delicious.
  • Channel the distribution of your release to industry and consumer audiences via RSS feeds at BusinessWire.com, syndication services and Business Wire PressPass, a proprietary database of thousands of journalists, registered to receive breaking news from Business Wire.
  • Distribute your release to your chosen geographic news wire circuit with coverage of newspapers, television, radio, news agencies and analysts.

* Public company news only.

How Is My Smart News Release Doing?

As an added bonus, each Smart News Release receives valuable NewsTrak monitoring and tracking reports, giving you a snapshot of your news as it appears on key portals and news sites. In addition, our Access report provides a summary of viewer interaction with your release from BusinessWire.com and BusinessWire.com-hosted news pages. It includes search terms used to find your news on Google, Yahoo! and other search engines; links and click-throughs from referring blogs and websites; social media submissions and much, much more!*

If you would like to liven up your next press release with a photo, video or other multimedia component, please call Business Wire on +44 (0)20 7626 1982 or email us at uk@businesswire.com.

* Access reports are updated continuously for two years from the date your news is distributed.

Photo Delivery

Smart News Release lead photos are sent to one photo agency (of your choice*) reaching major newspaper photo desks.

  • Europe: European PressPhoto Agency (EPA) pan-European photo network to newspapers
  • UK/Ireland: Press Association — photo network to newspapers
  • Germany: DDP German photo network to newspapers
  • US and Global: AP PhotoExpress — US photo network to more than 1,300 newspapers
  • Asia-Pacific: EPA pan-Asian photo network to newspapers
  • South Korea: Newsis Korean photo network to newspapers

* Wire service must correspond to your press release's geographic circuit order. Additional fee for more than one photo agency per order.