Monitoring & Measurement

Key audience and coverage information and in-depth viewership statistics. Business Wire's NewsTrak reports help guide your communications efforts after each distribution.

Measurement is a key component of your PR campaign, and Business Wire Reach, Posting and Access reports help you gauge the success of your announcement after each press release distribution. Alternatively, opt for our NewsTrak Clips service for ongoing online monitoring.

NewsTrak Reach: Distribution Details

The Reach report provides media statistics based on your circuit order. Pie-chart graphs show a breakdown of your press release circuit(s) by newspapers, television/radio, online, magazines and trades, financial community and other audiences. Your report also contains links to the specific media lists for your order.

NewsTrak Posting: Links to Your News

The Posting report provides a snapshot of your news as it appears on key portals and news sites reaching millions of Internet users. This report enables you to click through directly to your news release on each listed site.*

* Posting reports are generated only if our system locates a minimum of five postings on tracked sites within a fixed time after your news has been issued. Because posting times vary from site to site based on their internal systems, some sites may not have posted your news by the time your NewsTrak Reach report is generated.

NewsTrak Access: Online Activity

The Access report provides a summary of viewer interaction with your release from BusinessWire.com and BusinessWire.com-hosted news pages. It includes search terms used to find your news on Google, Yahoo! and other search engines; links and click-throughs from referring blogs and websites; social media submissions and much, much more!**

** Access reports are updated continuously for 30 days from the date your news is distributed.

NewsTrak Clips: Ongoing Monitoring

NewsTrak Clips provides the broadest, most in-depth media monitoring coverage in the industry via an easy desktop interface. Powered by CyberAlert, its powerful proprietary software monitors online news sources, television news and consumer discussion groups, reading every word of more than 1.8 million news pages in 25 languages in 169 countries each day. With customised search profiles of up to 15 keywords and phrases and full Boolean search capabilities, you'll get more clips delivered to you each day. All clips are stored online in a fully-searchable, password-protected database, giving you 24/7 access to your clip archive from anywhere.

Each clip contains a link to the original source for easy click-through. Information is provided on media type, circulation, web or broadcast rankings, and reach. You can assign your own notes to each clip, and move, forward and email clips to other NewsTrak Clips users or outside recipients.

For more information on NewsTrak Clips or our free monitoring services please contact Business Wire on +44 (0)20 7626 1982 or email us at uk@businesswire.com.